Andreas Dittes

thoughts on web 2.0, startups, web culture and entrepreneurship 

Link Building 101 Rap

Lyrics:

You create a new site and its content heavy,
With the right amount of pictures you believe it's ready,
So you launch it trying to put money in da bank,
But when you search and try to find yourself, you can't,
So you thank until your mind goes blank,
Got titles and headers but no page rank,
Sooner or later it will show if I wait,
In the meantime make sure my code validate,
And it do,
Hmm, now what I'm supposed to do,
Add meta information and alt tags too,
Still don't get listing,
Something must be missing,
Brad and Chuck recommended doing link building,
So you start hunting down sites like a predator,
Doing back links on all your competitors,
Whoever linking to them need to link to me,
Is it free, do we swap, or do I pay a fee,
Well take it from us, before you take that step,
Some things about the site that you might want to check,
Did they use a link farm or some dirty tactics,
Could have a bad effect on your site that's drastic,
Could've link baited, look at what they created,
Compare it to yours, is it even related,
Take the time, go inspect and see,
Take advantage of paid directories,
If you follow all the steps with a little bit of patience,
Get links from relevant sites that are favorites,
Update your content on the regular basis,
I'm confident you'll make it to first page placement

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Paid Search 101 Rap

Lyrics:

you want to start SEM well heres what to do
focus on a product and find a niche too
you want to get the listing
I'll give you some assisting
SEo & SEM, they are coexisting
to cover all the bases
you must have patience
research all your keywords and your phrases
they all sound good but they may not be a factor
several ways to check and I prefer word tracker
very vague phrases should get denied
longtail keyphrases are more qualified
check the cpc, that's the cost per click
make a judgement call, is is worth that hit
if it is then keep it
if its not then delete it
stay within your budget, that's not a big secret
track your results, reporting is critical
and set your goals right be Google analytical
Google Adwords and Yahoo Search Marketing
if your business local make sure you geo targeting
the user only clicks on what sounds best
make sure you use very descriptive ad text
its a must that you use correct landing pages
if they see what they want, they easily persuaded
when they convert that's a win win
when your site is bookmarked they'll come back again
cpc will go, ctr will skyrocket
roi will get better, that's more money in your pocket
and if you smart, you'll invest in more phrases
but that's up to you, I'm just giving you the basics
you got it then fine, if you don't hit rewind
listen closely and play it back 1 more time
that's just the start anymore might cost
I have to deal with my boss
if I tell you the secret sauce
like using paid search to enhance seo
and revolving ad text is the way to
uh oh, I gotta go, that's too much for you to know
but if you want more, wait for the next video

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Social Media Prism

This is the "Social Media Prism" for Germany. Social Media services clustered in a prism. Hat tip to ethority for creating it.

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Ford XR6 Turbo

Ford XR6 Turbo going nuts! Insane - over 1000hp...

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Social Gaming: How Do I Get Me Some Of That?

Video Description: To find out more about just how massive social gaming has become and the reasons behind the explosion, check out the following DICE 2010 presentation by the chief game designer at Farmville-developer Zynga, Brian Reynolds - "Social Gaming: How Do I Get Me Some Of That?".

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Design Outside the Box

Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular "Facebook Games" era - Design Outside the Box.

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SEO Pyramid

SEOmoz Whiteboard Friday explaining the "SEO Pyramid". Its basically a strategy how to build up a strong SEO campaign.

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SEO for Startups

SEO for startups by seomoz.org.

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Interactive Video Conferencing Boom

  • Traffic has almost doubled in a week, from 20,000 concurrent users on February 13 to almost 40,000 on February 20.
  • Approximately 75% of users seem to fall into the 18-24 age group.
  • Though there is still quite a bit of obscene content, it seems to have diminished proportionally with the larger traffic numbers. Maybe more "normal" people are starting to use the service.
  • An ecosystem around Chatroulette is already developing. The first out of the gate -- software that allows you to modify your live video stream. Manycam is one such system which allows for augmented reality-like features such as applying animations to your face through facial tracking.
  • The most important observation: Clones of the service are already appearing in record time, such as Redditroulette, Tinychat and others.
  • Interesting what chatroulette could do within weeks...

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    Chatroulette Study

    In his relatively small sample, taken at 4 p.m. on a Thursday afternoon, he found the site to be about 71 percent male, 15 percent female and 14 percent pervert. He also found that Chatroulette skewed young, with 83 percent young people and 17 percent old people on the site (although Neistat didn’t explain how he differentiated between those two groups).

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