Andreas Dittes

thoughts on web 2.0, startups, web culture and entrepreneurship 

IBIZA 2010

Nice Ibiza-Video by Matthias Jaro

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iTunes U - Learn anything, anywhere, anytime.

iTunes U — a powerful distribution system for everything from lectures to language lessons, films to labs, audiobooks to tours — is an innovative way to get educational content into the hands of students.

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Little Big Berlin

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Digital Negative Format (DNG)

Raw file formats are becoming extremely popular in digital photography workflows because they offer creative professionals greater creative control. However, cameras can use many different raw formats — the specifications for which are not publicly available — which means that not every raw file can be read by a variety of software applications. As a result, the use of these proprietary raw files as a long-term archival solution carries risk, and sharing these files across complex workflows is even more challenging.

The public archival format for digital camera raw data - "Digital Negative"-Format (DNG)

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Key benefits of the DNG format

Key benefits of the DNG format

Key benefits for photographers:

  • DNG format helps promote archival confidence, since digital-imaging software solutions will be able to open raw files more easily in the future.
  • A single raw processing solution enables a more efficient workflow when handling raw files from multiple camera models and manufacturers.
  • A publicly documented and readily available specification can be easily adopted by camera manufacturers and updated to accommodate technology changes.

Key benefits for hardware and software manufacturers:

  • DNG removes a potential barrier to new camera adoption, since raw files from new models will be immediately supported by Photoshop and other applications.
  • The DNG format allows R&D savings by reducing the need to develop new formats and by simplifying camera testing.
  • A common format allows greater control over the quality of conversions by third-party applications.
  • The specification allows the addition of private metadata to DNG files, enabling differentiation.

Key benefits of the DNG format (Digital Negative) by Adobe

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Time of my Life

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Meet the Doodlers

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iPad magic

iPad magic - cool

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Reuters Remote Camera Setup

Remote camera setup for the space shuttle launch by Reuters.

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Brand Strategy in Fifteen Minutes

Brand Strategy in Fifteen Minutes by Andrea Mallard

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