5 Simple Ways to Get More out of Google Analytics

I recently wrote about ways to find out if anyone reads your blog, and in that post I briefly mentioned analytics as one of the many ways to measure it. I???ve used Google Analytics for years to learn about which of my blog posts people actually read, but it???s one of those tools that I tend to take for granted. It???s free and easy to get started with Analytics, but there are also a lot of advanced features that can make it even more useful. I???m sometimes surprised by how many people only look at their dashboard page and never really drill down into some of the more interesting details and features. I thought it might be time to do post with a few quick tips for getting more out of Google Analytics. Alerts. If you want to keep on top of your sites and know when something out of the ordinary is happening, you should visit the ???Intelligence??? section and set up a few alerts. You can configure the service to email or text you when something specific happens. For example, on one of my websites, I have it set to alert me when the number of visitors goes over a certain threshold on any one day. Alerts can be set using most of the many different metrics available in the various reports. You can also apply your alerts to multiple profiles and use them on several different websites. Custom Reports. Don???t just use the built-in reports; create your own custom reports (available in the ???My Customizations??? menu). Spend a few minutes thinking about what you really want...

Writing a business plan

Elements of Sustainable Companies Start-ups with these characteristics have the best chance of becoming enduring companies. We like to partner with start-ups that have: Clarity of Purpose Summarize the company’s business on the back of a business card. Large Markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich Customers Target customers who will move fast and pay a premium for a unique offering. Focus Customers will only buy a simple product with a singular value proposition. Pain Killers Pick the one thing that is of burning importance to the customer then delight them with a compelling solution. Think Differently Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition. Team DNA A company???s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. “A” level founders attract an “A” level team. Agility Stealth and speed will usually help beat-out large companies. Frugality Focus spending on what’s critical. Spend only on the priorities and maximize profitability. Inferno Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower. Writing a Business Plan We like business plans that present a lot of information in as few words as possible. The following business plan format, within 15-20 slides, is all that’s needed: Company Purpose Define the company/business in a single declarative sentence. Problem Describe the pain of the customer (or...

It was nice meeting you

Hello It was nice meeting you! We probably met at a conference and I gave you my card ??? it???s nice seeing you here again!Feel free to connect with me on all these wonderful social media sites or ask me if you have any questions. You are also very welcome to contact me if you need some online marketing or social media consulting. CheersAndreas via...